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Affiliate Market(联盟市场)介绍

网络营销 / by: 麦新杰 / 发布:2016年6月12日 / 26次阅读 / 1条评论
/ 最后修改时间: 2016-06-18 16:09:39

网络营销 / 2016年6月12日 / 26次阅读 /


Affiliate Market(联盟市场)介绍

Affiliate Market,又称为联盟市场,这是一种互联网上很流行的销售方式。比如我们常常见到的百度联盟和谷歌联盟,除了这两个巨头之外,还有很多其它的联盟,在各个细分市场活跃。下面的文字中英混合,简单介绍联盟市场的概念和基本特点。

 

Before starting what is affiliate marketing about we need to understand that there is a chain of three persons to get work run properly.

1) DIRECT ADVERTISERS – Advertisers are globally well known for different kinds of Ads. They provide Ads to NETWORK to promote their Ads.

2) NETWORK – Network is who have different kinds of offers and Ads which they did took from DIRECT ADVERTISERS to run World Widely they contact thereafter to run their offers to PUBLISHERS.

3) PUBLISHERS – Publishers who accept different kinds of offers from NETWORK to run on their different traffics.

Affiliate Market市场有三个主题:广告主,联盟网络,广告发布者。

联盟网络将广告主和广告发布者连接起来,广告发布者又称为affiliate。这种分工合作的联盟形式,符合专业的人做专业的事情的原则,也最大限度的集合了各种不同affiliate的力量。在互联网上,每个人都有流量,都可以做广告发布,进行流量变现。

 

And here there is a short detail about the work which these all affiliates do.

Affiliate Marketing allows any business to affiliate themselves with any publishers (web site owners) using their programs of affiliate. By doing affiliate marketing selling leads, traffic, generating traffics marketers can earn money for merchant business. In affiliate program there are different kinds of commission payout methods are as below.

CPI (COST PER INSTALL) – CPI is when a visitor who is referred by an affiliate download any app after downloading it is needed to be open once then it is called COST PER INSTALL.

CPC (COST PER CLICK) – CPC is when a visitor who is referred by an affiliate by clicking on an offer

It is simply called COST PER CLICK.
CPL (COST PER LEAD) – CPL is when a visitor who is referred by an affiliate by generating that lead as an active lead is called COST PER LEAD.

CPS (COST PER SALE) – CPS is when a visitor who is referred by an affiliate who sell the offer and generating an active sale is called COST PER SALE.

CPA (COST PER ACTION) – CPA is when a visitor who is referred by an affiliate who sell the offer and generating proper actions which is given is called COST PER ACTION.

So here I want to tell to all my friend that this is an Affiliate Marketing and this marketing is totally based on trust. It is like whenever any of your friend tells you something you do listen to him but while stranger does it is being ignored by you. So here I will tell you please be honest, sincere and the most powerful thing for affiliate be trustworthy to every marketing affiliates. And this will give you the road for a very effective and attractive affiliate marketing.

以上将CPI,CPC,CPL,CPS,CPA等概念做了简单介绍。(还有CPM等

说简单点,就是广告发布者将引导受众完成广告主的一个有效任务,这个任务有可能是安装一个软件,一次有效点击,一次销售,或者其它注册等行为。

广告发布者的发布渠道有很多,自己的网站,APP,或者进行流量购买做PPC。广告发布者按照其广告发布的效果获得报酬。广告发布者可以利用谷歌Adword等来发布别人的广告。

本文固定链接:http://www.maixj.net/wlyx/affiliate-market-12467
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“Affiliate Market(联盟市场)介绍”有1条评论

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  • 麦新杰  says:

    互联网上的联盟(Affiliate)是一个很泛的概念,这个市场很大,玩法多样。   [ 回复 ]


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